Demographics and Pyschographics

 How do media companies group audience?

Age: How old they are.

Gender: Male or female.

Ethnicity: Their Background

Location: Where they live.

Social class: Working, Middle, Upper class.

What are the seven psychographic groups?

Mainstream: Like popular things or fitting in trends.

Succeders: Being successful.

Reformers: Care about the environment.

Explorers: Like adventure.

Strugglers: Enjoy excitement and everyday life.

Resigned: Like tradition.

Aspire: Like fashion, money and looking like a successful person.

Which psychographic groups do I belong to?

Explorer: I enjoy trying new things and having new experiences.

Mainstreamer: I enjoy popular trends and spending time with friends.

Aspirer: I care about my appearance, fashion and how others see me.

Who is the target audience for Heat magazine? (CAGE)

C: Class: Mainly working and middle-class people.
A: Age: Young adults, around 18–35.
G: Gender: Mainly women, but men can read it too.
E: Ethnicity: All ethnic backgrounds.

1. Which psychographic groups read Heat magazine? (PAILS)

   Aspirers: People who enjoy fashion, celebrities, beauty and expensive lifestyles.

   Mainstreamers: People who enjoy popular TV shows, celebrity gossip.

   Explorers: People who enjoy discovering new celebrities, trends and entertainment.

   Overall: Heat magazine mainly attracts Aspirers and Mainstreamers.       

2.